Business / Marketing
Date Published: January 3, 2020
Do you funnel time, resources, and a significant portion of your budget into every marketing platform you can think of, only to see few results? If so, you’re not alone. This common problem is not only frustrating but the complete opposite of business growth. Marketing that doesn’t convert eats away at revenue, leaving your business stagnant. Let it go on for too long, and you’ll quickly find that marketing has killed your business.
Fortunately, there is a way to turn this problem around and get production back on a growth track. Customers who want what your business offers are out there. To find them, you need the right tools and an understanding of how to leverage them. In Why Your Marketing is Killing Your Business and What to Do About It, expert marketing strategist Minal Sampat shares exactly that, illustrating with real-life examples from over ten years of experience working with businesses in multiple industries.
In this easy-to-read, conversational guide, Minal untangles some of the mysteries of the market, including social media platforms, and shares how a few of her clients have achieved real results such as:
- reducing their marketing budget by $20,000
- nearly doubling their customer base
- gaining thousands of online followers and reviews
- increasing production by 20% even while experiencing a drop in new customers
- making social media presence the top source of business referrals
- Why Your Marketing is Killing Your Business and What to Do About It also includes strategies based on nationwide workshops Minal leads with businesses of all sizes and locations. Just like workshop attendees, business owners can complete these activities and walk away with detailed, custom marketing plans ready for execution.
Your business is more than just your livelihood: it is your passion, your inspiration, and your contribution to the community around you. Your customers recognize this, but only if you are visible and authentic. If you’re ready to start connecting with your ideal customers to launch your business growth pattern, Why Your Marketing is Killing Your Business and What to Do About It has everything you need to begin the journey.
Interview with Minal Sampat
What
was the hardest scene from your book to write?
Most chapters of my book start with real
stories - scenarios and experiences I have had working with clients. The
hardest part was always sharing the difficult movements that pushed the client
to give me a call. These are real stories that have impacted businesses, and as
a business owner, I can relate to those confusing and overwhelming moments.
Why
did you choose to write in your particular field or genre?
The book is about Marketing & Business,
and that is why I chose to write it in this particular genre.
If
you write in more than one genre, how do you balance them?
The book dives into how to break through the
marketing noise to become successful. If a business owner is successful, then
they would also be fulfilled in their personal life. This could also be a
self-help and/or personal growth book.
What
did you enjoy most about writing this book?
We’re living in an interesting time.
Technology is growing by leaps every day, and while that provides many
marketing opportunities, it’s also a lot to keep up with. How do we keep up
with it? How do we grow with it? How do we continue to be successful and not
feel overwhelmed by all these advances?
I really enjoyed sharing how to create a
foundation: confidence that no matter how much technology evolves, your
business is still going to be ok. I’ve gotten feedback from a few readers
already who say that the book instilled a sense of calm and control over their
marketing, and that made me feel very happy. One person said she read the whole
thing on a flight, unable to put it down. She landed, had her team implement
one of the strategies in the book, and within a week they saw results.
That’s really affirming.
What
book that you have read has most influenced your life?
Too many to name. I would say The E-Myth by
Michael Geber has influenced me the most with business planning.
Tell
us a little about yourself? Perhaps something not many people know?
I was born in India, grew up in St.Thomas
(US Virgin Islands), lived in NJ and am now living in WA state. My addresses,
phone numbers and email Ids usually confuse people as they are from all over
the world!
Can
you tell us something about your book that is not in the summary?
The first and the last 2 chapters in the
book include me sharing personal stories from my childhood.
About the Author
Minal Sampat is a speaker, marketing strategist, and health care professional who launched her first marketing company by breaking a Guinness World Record. She has over a decade of experience helping business owners find success through connection and engagement strategies. A proud member of the National Speaker Association and a world traveler, she lives in Washington State with her husband and an extensive shoe collection. Why Your Marketing is Killing Your Business is her first book. To learn more or get in touch, visit minalsampat.com.
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